19Honing Your Ideas:From Concept toFinished Treatment
Stray Wynn Ponder
If you’re like most videographers you probably have more project ideas than you can shake a camcorder at. So with a little talent and the right equipment, you should be able to produce top quality video work, right?
Right. Then why do so many great ideas fizzle out somewhere between that first blinding spark of inspiration and the final credit roll?
The answer is simple: before the lights come up, before the cameras roll, even before you write the script, you must take two essential steps if your video is to find and follow its true course:
Step One: clearly define your concept.
Step Two: write a concise treatment.
A concept nails down your program’s primary message, ...
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