26A Modest Proposal
William Ronat
Your phone rings. On the other end is a potential client. You like potential clients, as they represent potential profits. (Okay, so maybe you’re not a professional videographer at this point. Stick with us anyway; as your skills and your reputation grow, you just might get such a call one day.)
The conversation is pleasant enough, with the potential client giving you a nebulous description of his potential video project. Then it’s your turn. “What’s it going to cost?” asks the potential client pleasantly.
That’s the problem with some potential clients. They want to know exactly what you are going to do before you do it. And they want to know exactly what it will cost before they even know what they ...
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