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The Videomaker Guide to Video Production, 4th Edition by Videomaker

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54Commercial Distribution:Mapping Your Way toFinancial Success

 

William Ronat

 

 

 

 

Making video means working with motion, sound, color, words, composition, light—all combined in a maximum creative effort. That’s fun.

Many have produced enough video to get good at it. This means putting in long hours planning, shooting and editing programs. That’s work.

When you work for a company, you expect a paycheck when you finish your work. That’s reasonable.

When you work for yourself, however, you can expect to work just as hard to sell your product as you did to make it. That’s life.

Fun and Profit

To sell your product, several things have to happen. People have to know your product exists. They have to decide that the product is something they ...

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