June 2013
Intermediate to advanced
392 pages
13h 6m
English
Content preview from The Videomaker Guide to Video Production, 4th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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59The Demo Tape
Mark Steven Bosko
With so many of today’s videographers relying on their video skills and equipment for income, marketplace competition is keener than ever. To succeed, these courageous entrepreneurs (or hopefuls) need all the help they can get.
A good demo tape should be your number one marketing tool. There’s nothing like it to showcase (and sell) your videography talent. A well-done demo attracts new clients, creates good public relations, and can even lure competent employees.
Unfortunately, a good demo is not that easy to make. In this chapter we explore elements of the demo tape—its reason for being, its creation, its uses. Once you see what a demo can do, you’ll wonder why you never got around to making one ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
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