59The Demo Tape
Mark Steven Bosko
With so many of today’s videographers relying on their video skills and equipment for income, marketplace competition is keener than ever. To succeed, these courageous entrepreneurs (or hopefuls) need all the help they can get.
A good demo tape should be your number one marketing tool. There’s nothing like it to showcase (and sell) your videography talent. A well-done demo attracts new clients, creates good public relations, and can even lure competent employees.
Unfortunately, a good demo is not that easy to make. In this chapter we explore elements of the demo tape—its reason for being, its creation, its uses. Once you see what a demo can do, you’ll wonder why you never got around to making one ...
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