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The Videomaker Guide to Video Production, 5th Edition by Videomaker

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18 Pre-Production Planning: Approaches to Creating a Video Treatment that Works for You

Earl Chessher

Figure 18-1

Figure 18-1

Even if you are the producer, the shooter, the editor, the distributor and marketing director, taking the time to generate a video treatment will help you present a clearer idea to others and help you stay on track when the time comes to make your production happen.

What's a Video Treatment?

A video treatment is your best effort in defining your project, presenting a clear synopsis of your story, developing your production and organizing its purpose. It is often the first and only chance you have in presenting a commercial project—making ...

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