20 It's All in the Approach: Creative Approaches for Video Productions

Jim Stinson

Figure 20-1

Figure 20-1

Some informational programs use gimmicks like butter on popcorn, to hide the bland taste of the subject matter: “Hi! I’m Percy Peatmoss, and we’re gonna meet some exciting lichens!” (Suuure, we are!) Though spokespersons like Percy went out with 16 mm projectors, promotional training and educational programs still need what you might call a presentation method.

As the term implies, this is a systematic approach to laying out the content of a program. Mr. Announcer on the sound track, Julia Child behind the cooktop, the talking head in the interview, ...

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