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The Videomaker Guide to Video Production, 5th Edition by Videomaker

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25 Communication: The Foundation of Production

Randal K. West

Figure 25-1

Figure 25-1

I once directed an infomercial to sell jewelry during the holiday season. The script writer thought it would be cute to have a scene with our model and a baby reindeer. The logistics and cost of a deer were substantial, so I requested that the writer turn the deer into a rabbit. Three days before the shoot the prop manager left a message for me asking what color rabbit I wanted. I emailed back and said, “Something with mixed colors would be cute.” The property manager said ...

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