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The Videomaker Guide to Video Production, 5th Edition by Videomaker

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26 Recruiting Talent

Tad Rose

Figure 26-1

Figure 26-1

Talent matters. Be it on or off screen, good performers can help take your project to the next level. Therefore, it is well worth the time for any producer to find ways of attracting the best talent available.

Sometimes casting is as simple as twisting your kid brother’s arm, but most productions require considerable attention to the process of recruiting. Consider a request from the local school district for you to produce an orientation video. The goal is to prepare freshmen for the high school experience and to promote a safer school environment by presenting students with a variety of conflict resolution ...

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