November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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CHAPTER 1Everything You Know Is Wrong
Most of what we all know about creating compelling video simply doesn’t apply to viral video. Why not? Because what works in television does not work online. As Tim Street, vice president of mobile video at mDialog and creator of the viral video series French Maid TV, says, one of the problems with today’s online content is that “we’re taking things that look like a TV show or look like movies and putting them on the Internet.”
Television is designed primarily to hook and hold viewers because, on television, as soon as the viewer flips the channel, the game is lost. So for 60 years, television has been getting better and better at keeping us from changing the channel—no matter what.
The production and editing ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.