CHAPTER 3Show Me Something Real


JK Wedding Entrance Dance

The easiest way to be true is to show us real people having real reactions to real events. What actually happens when you drop 500 Mentos mints into 100 bottles of Coke as we did in The Extreme Diet Coke & Mentos Experiments? What happens when you really send 250,000 superballs bouncing down a hill in San Francisco as Sony Bravia did in its Balls video (4.9 million views)? And what really happens behind the scenes on the TV news as we saw in What News Anchors Do During Commercial Breaks (3 million views)?

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These aren’t about actors and their craft. These are about ...

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