November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
Content preview from The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
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CHAPTER 3Show Me Something Real
JK Wedding Entrance Dance
The easiest way to be true is to show us real people having real reactions to real events. What actually happens when you drop 500 Mentos mints into 100 bottles of Coke as we did in The Extreme Diet Coke & Mentos Experiments? What happens when you really send 250,000 superballs bouncing down a hill in San Francisco as Sony Bravia did in its Balls video (4.9 million views)? And what really happens behind the scenes on the TV news as we saw in What News Anchors Do During Commercial Breaks (3 million views)?
Links to These Examples
These aren’t about actors and their craft. These are about ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.