November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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CHAPTER 8Don’t Tell Me a Story
Evolution of Dance
This may sound sacrilegious, but the evidence for it is overwhelming. Contrary to popular belief, and unlike all other film and video, viral video is not about story.
Viral video is the twenty-first-century sideshow, and the sideshow isn’t about story. It’s all about the hook and delivering on the hook.
This means don’t waste our time with irrelevant narrative. What is irrelevant narrative?
Just about all of it.
Do we want to know the sword swallower’s life story? No. We want to see him swallow swords.
Do we care why the Will It Blend? guy wants to blend an iPhone? No. We want to see it gloriously ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.