CHAPTER 9FOR MARKETERS: No #&$@ing Product Shots
Guys Backflip into Jeans
The time-honored approach in advertising is that lots is good and more is better. Traditional marketers are getting more and more creative about finding ways to get their brand, their logo, and their message in front of consumers as often as humanly possible. As Louise Story noted in the New York Times, subway turnstiles have sported Geico logos, fresh eggs in the carton have been stamped with the names of CBS television shows, Verizon has emblazoned its logo on pizza boxes, and US Airways has found advertisers so eager to get their messages in front of consumers that it ...
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