November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
Content preview from The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
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RULE THREEBe Unforgettable
The essential is to excite the spectators. If that means playing Hamlet on a flying trapeze or in an aquarium, you do it.
—ORSON WELLES
In order to be contagious, to get us excited enough to share with our friends, your video has to be, in some way, unforgettable.
Take a look at Time magazine’s list of the top 50 YouTube videos of all time. The top 10 are these:
Charlie Bit My Finger—Again!
Evolution of Dance
David After ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.