RULE THREEBe Unforgettable
The essential is to excite the spectators. If that means playing Hamlet on a flying trapeze or in an aquarium, you do it.
—ORSON WELLES
In order to be contagious, to get us excited enough to share with our friends, your video has to be, in some way, unforgettable.
Take a look at Time magazine’s list of the top 50 YouTube videos of all time. The top 10 are these:
Charlie Bit My Finger—Again!
Evolution of Dance
David After ...
Get The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
