November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
Content preview from The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
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CHAPTER 11Own It
Inspired Bicycles
If you have an odd idea, something different, that can sometimes be enough, but the way to make something truly unforgettable is to take that idea and make it yours. Own it.
Your goal is to show us something we’ve never seen before. Often that means you need to show us something that’s the best of its kind—on the planet. That was the key to making videos like Greyson Chance Singing Paparazzi (48 million views), Levi’s Guys Backflip into Jeans (8 million views), and even Dude Transports 22 Bricks on His Head (1.9 million views) viral hits.
Links to These Examples
When we say “own it,” we mean take whatever ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.