November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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CHAPTER 14Give Me the Thrill of Victory and the Agony of Defeat
The Extreme Diet Coke & Mentos Experiments
One of the easiest ways to create an emotional connection is to show a moment of success or failure. Show us something unforgettable and show us the emotional reaction. That’s a contagious combination.
For 37 years, from 1961 through 1998, ABC’s Wide World of Sports was a television mainstay, and each week it opened with a montage of athletic events accompanied by the iconic voice of broadcaster Jim McKay saying:
Spanning the globe … to bring you the constant variety of sport: the thrill of victory … and the agony of defeat … the human drama ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.