November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
Content preview from The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
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CHAPTER 15Show Humanity, Not Perfection
Numa Numa
On December 6, 2004, 18-year-old Gary Brolsma recorded a 99-second video of himself sitting in his room in front of his computer, lip-synching and mugging to the obscure Eastern European pop song “Dragostea din Tei” by the Moldovan-Romanian boy band O-Zone.
Numa Numa
The result was silly and strange, but oddly compelling. Brolsma then edited the footage to make it even odder, intercutting a collection of random still images such as a photo of cheese where the Romanian lyrics “fericirea” (happiness) ...
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