CHAPTER 2Video Channels

Video is a solid substitute for being face-to-face when participants cannot meet in person. Client updates, presentations, interviews, business meetings, training sessions, and general conversations are measurably more effective with video over audio only.

Those who grumble about the virtualization and impersonalization of the workplace can jump on this technology. With video you get to see body language, facial expressions, attitudes, and people’s comfort level—all of which you miss out on with oral or written communication alone. Plus you have the added advantage of not having to smell the cologne on the guy mentioned earlier. If you’re uncomfortable with being on camera or threatened by it, you’ll have to get over it. ...

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