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The Virtual Executive: How to Act Like a CEO Online and Offline by D. A. Benton

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CHAPTER 4Online Communities Channels

Boomers schmooze, generation Xers network, and generation Y goes on social sites. But their purposes are the same: to connect, meet up, develop affinity, bond, share, and learn. Regardless of whatever route you choose, it’s about building relationships grounded in friendships. Today’s online community will help you do all that—it’s like networking on steroids!

Facts

Image If Facebook were a country, it would be the third largest behind China and India.

Image 1 out of 12 people are on Facebook, and 66 percent of those people ...

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