Chapter 4
TRUST
As organizations, nations, and statesmen fail in the eyes of the public, trust has become a scarce commodity in society. Now more than ever, big business is a target of social distrust. However, organizational trust should actually be high on the priority list of any company that wants to be around in the future. Too many organizations ignore the importance of engendering trust and then find themselves in trouble later. A VPMO must understand how to build organizational trust in order to keep the organization vibrant and healthy.
Trust is difficult to create within a virtual organization because there are several factors already working against it. The problem with creating virtual trust is two-fold. The first problem, which ...
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