Chapter 1

Separating leaders from laggards

Abstract

This chapter sets the tone for the book by examining the current era of disruption, transformation, and reinvention happening across industries today, and the key characteristics of customer- and data-centric companies with an emphasis on the need to adopt a visual culture of data discovery.

Keywords

business transformation
data-driven
disruption
reinvention
visual culture

“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.”

—Marc Benioff

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