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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
book

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

by W. Chan Kim, Renée A. Mauborgne
January 2017
Intermediate to advanced content levelIntermediate to advanced
224 pages
5h 16m
English
Harvard Business Review Press
Content preview from The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

Value Innovation

The Strategic Logic of High Growth

AFTER A DECADE OF DOWNSIZING and increasingly intense competition, profitable growth is a tremendous challenge many companies face. Why do some companies achieve sustained high growth in both revenues and profits? In a five-year study of high-growth companies and their less successful competitors, we found that the answer lay in the way each group approached strategy. The difference in approach was not a matter of managers choosing one analytical tool or planning model over another. The difference was in the companies’ fundamental, implicit assumptions about strategy. The less successful companies took a conventional approach: Their strategic thinking was dominated by the idea of staying ahead ...

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Publisher Resources

ISBN: 9781633692756