The Web is Also Like a Newspaper

It’s not enough to have a great directory of content for your website. There’s another key publishing skill that you require. It recognizes the fact that most of the time we don’t know exactly what content we want when we come to a website. A study by Xerox Park found that 75 percent of Web readers are in “content-gathering” mode, with only 25 percent having a specific document or file that they want to find.

When people come to your website, almost 8 out of 10 of them are saying: “Okay, you’ve got my attention. Now, tell me something interesting. Any special offers? Any new products? New features? Inform me. Educate me. Give me guidance.” This is what newspapers do well. They organize the best and most important ...

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