Navigation and Search are Critical

There are 550 billion documents on the Web—information overload in the extreme. When was the last time you went beyond the second page of a set of search results (even though there were 100,000 returned)? Your reader does not want to spend a long time looking for content on your website. If they don’t see a result quickly, they’re off to your competitor.

There are lots of complex-sounding words for organizing content on the Web: metadata, classification, taxonomy, XML, navigation. Take metadata, for example. Metadata may sound strange, but without it your website is like that proverbial needle in the haystack.

Metadata is the “who, what, where, when, and how” of a particular website. Think about it as an extension ...

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