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The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers by Catherine O’Dowd, Rob Norton, Gerry McGovern

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B

B2B

Business-to-business ecommerce—this is where businesses sell to other businesses over the Internet rather than through traditional channels.

B2C

Business-to-consumer ecommerce—this is the online retail of consumer goods and services. The most solid B2C model emerging is the clicks and mortar one.

See also [clicks and mortar]
B2G

Business-to-government ecommerce—this is where businesses sell to government or state agencies over the Internet.

backbone
See [Internet backbone]
Back button

A browser facility that allows the reader to “go back” to the last page they visited. The Back button is one of the most frequently used browser functions. “Hitting the Back button” has become a euphemism for getting out of a website.

The frequent ...

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