Good writing is the exception rather than the rule on the Web. One reason is simply that it’s hard to write well. Another is that many of the people who’ve been involved with the Web from the beginning have been slow to realize that writing is a very big part of what the online experience is about. While the Web has important non-textual uses, such as listening to audio files, watching video files, and downloading software and music, most people who use it spend an overwhelming amount of their online time reading words on a page. It’s not an accident that we call them webpages. Nor is it an accident that the language used to create webpages is called Hypertext Markup Language (HTML).

Following on from this logic, we call the person ...

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