11. Marketing Your Apps
I always tell people that I view design as a holistic activity: The visioning, planning, and creative work involves more than making the thing that you’re designing. Much of the creative challenge lies in nurturing the human relationships involved in design projects, as well as managing the various outcomes that can occur after the “creative work” is done.
In other words, it’s all design—and all of the work for a project, from beginning to end, is creative because it is all interconnected.
So as you travel the arc of iOS app planning, design, and management, you’ll need to consider some of the more communications- and marketing-oriented decisions. Because creating an app is a lot of the work, but it’s not all of the work. ...
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