The Web Designer's Roadmap

Chapter 1Beauty, Creativity, and Inspiration

Every journey begins with a first step. In this book, we’re going to talk about creativity and design. I’ll paint a picture of how you can improve your designs by evaluating every stage of the production pipeline. As designers, it’s important to understand the design process so that we can better control our end results. This begs the question: What are we controlling? I’d say that we’re trying to control the perceptions of our users. We want them to connect with our designs emotionally, to find an aspect of our designs worth admiring and liking. We want them to have the motivation and inclination to explore our designs and discover everything that they have to offer. We want them to love our designs. ...