C H A P T E R 1
Introduction: What Was Is Not What Is
Please Insert Chip into Brain
“Welcome to your startup,” the small grey chip intones. “Before inserting this EasyBrain™ Start-Your-Own-Startup™ Module in the USB 5.0 or greater slot at the base of your skull, the manufacturer has instructed me to acquaint you with some of the safety features, key differentiators, and software requirements for your new 21st century startup.”
We're not there yet, but in this chapter I would like to provide you with some much-needed Future Shock1 treatment about realities and the (mostly online) world your startup is going to face. Understanding and exploiting the way things work now instead of getting caught up in how things used to work will make ...
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