C H A P T E R 2
Value Is the Core of Your Startup
“The only difference between a problem and a solution is that people understand the solution.”
—Charles Kettering (American inventor)
“Problems cannot be solved at the same level of awareness that created them.”
—Albert Einstein (German-born American physicist)
Value and Problems, Problems and Value
If any chapter in this book is more important than any other for creating a successful startup, this is it. Much of this book deals with getting your startup where you want to go; this chapter is about deciding what your software will do to get you there.
In this chapter we focus on what your startup is going to be about and on how to decide what value your startup delivers to your customers ...
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