C H A P T E R 7
Clarity Matters
"Four basic premises of writing: clarity, brevity, simplicity, and humanity."
—William Zinsser (American author and editor)
If You're Not Clear, You're Not Selling
In this chapter, we're going to dig into a subject almost every startup gets wrong the first time around. Some recover, many don't. The subject is how well you present your startup's software to first-time visitors to your site. The goal is to make that case in the right order, with the right parts, so that those prospective customers become actual customers.
Describing clearly why someone should give you money for your software is a skill that doesn't come naturally to most developers and startups. It makes us somewhat uncomfortable to ...
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