Chapter 1

Setting Up Your Business

Welcome to your new venture. Starting a new business can be a very exciting time in your life. Whether this is your first business or not, try to enjoy the journey you’re about to embark on. The first step is to come up with a name for your business that is unique and fits your personality.

Choosing a Name

The name you decide to use needs to be unique, meaning that no one else in your area is using it. It should be a name that goes with your personality, but it needs to sound professional. For example, I would suggest staying away from a name like “Joey’s Videotaping Service.” You need a name that would make a client confident in hiring you. You have two options for choosing a name—you may use your own name ...

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