Appendix A. The Master Cyclist Project’s Treasure Trove of Data and All-Star Team
“Are we merely studying a set of companies that just happened by luck to stumble into the right set of decisions? Or was there something distinctive about their process that dramatically increased the likelihood of being right?”
—Jim Collins, Good to Great
I began the Master Cyclist Project at the University of California-Irvine’s Merage School of Business in September 2000 as an analytical, integrative, and experiential vehicle to teach MBA students in my core curriculum macroeconomics courses how to strategically manage business cycle risk. This project was built on the foundations of three of my own professional experiences.
Corporate Strategy Tells Us Only “Why” ...
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