Chapter 1. Strategies and Tactics of the Master Cyclist Executive

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“The brightest people in the world didn’t see [the recession] coming.”

John Chambers, CEO, Cisco Systems

“We saw this recession coming three years ago. It was obvious the booming economic cycle couldn’t continue. We tightened our belts. We focused on cash flow.”

Ralph Larsen, CEO, Johnson & Johnson

Timing is everything. In love, war, most certainly. But certainly also in managing the business cycle.

Consider, for example, a “Master Cyclist” CEO such as Johnson & Johnson’s Ralph Larsen, who studiously follows key leading economic indicators, who accurately anticipates an approaching ...

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