The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition

Book description

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology

Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.

Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Preface to the Second Edition
  7. Acknowledgments
  8. Introduction
  9. Part 1 The Whole Brain Framework
    1. Chapter 1 Every Business Runs on Thinking
    2. Chapter 2 Making Sense of Thinking: A Practical Organizing Principle for Business
    3. Chapter 3 Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career
    4. Chapter 4 What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker
    5. Chapter 5 Expect Difference, and Then Take Advantage of It!
    6. Chapter 6 Getting More Satisfaction from Work: Why “Smart” Is Relative
  10. Part 2 Where Thinking Meets The Bottom Line
    1. Chapter 7 Becoming a Thinking Manager: How to Get Results from Cognitive Differences
    2. Chapter 8 Communicating Across Thinking Styles: How to Break Through the Mental Static
    3. Chapter 9 Getting Work Done: Motivating, Delegating and Managing in All Directions
    4. Chapter 10 Productivity Through Fit: Individual, Job, and Assignment Alignment
    5. Chapter 11 Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind
    6. Chapter 12 Teams that Work: Getting Advantage from Difference
    7. Chapter 13 Influencing, Getting Buy-In, and Connecting with Your Customers: Thinking Behind the Pitch
  11. Part 3 Leading The Way Through Business Complexities
    1. Chapter 14 Whole Brain Leadership: The Secret to Thriving in Today’s World
    2. Chapter 15 Making Vision and Values Actionable: How to Align Any Business for Optimum Performance
    3. Chapter 16 The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off
    4. Chapter 17 Reorganization That Really Works: Energizing for Breakthrough Business Outcomes
    5. Chapter 18 Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes
    6. Chapter 19 Making Change Work: How to Break Through the Mindset Barrier
    7. Chapter 20 How CEOs Think and Lead: Insights from Research on CEOs Around the World
  12. Part 4 Tapping Into Breakthrough Thinking
    1. Chapter 21 Increasing Business Creativity and Innovation—Head First
    2. Chapter 22 Getting Business Results from Creative Thinking
    3. Chapter 23 Want Enterprise-wide Innovation? Make Creativity a Core Competency for Every Job Across the Business
  13. Part 5 Personal Growth Through Whole Brain Thinking
    1. Chapter 24 Stretching Your Thinking and Overcoming Mental Blind Spots
    2. Chapter 25 Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It
    3. Chapter 26 Breaking Down the Barriers to Whole Brain Growth
  14. Afterword
  15. Appendix A HBDI Profile Interpretation Guide
  16. Notes
  17. Index

Product information

  • Title: The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition
  • Author(s): Ned Herrmann, Ann Herrmann-Nehdi
  • Release date: August 2015
  • Publisher(s): McGraw-Hill
  • ISBN: 9780071843836