The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals, 2nd Edition

Preface to the Second Edition

Thirty years ago, a high-potential manager sat in a training class at Crotonville, General Electric’s world-class corporate university. He listened as my father, Ned Herrmann, then head of GE’s Management Education, discussed research that he was developing on how the brain affects day-to-day operations.

Struggling to find the relevance of this information, the manager commented, “Learning about the brain is certainly interesting. But Ned,” he went on, “what does the brain have to do with managing?”

An appropriate response? “Well, in your case, everything!”

With the initial publication of The Whole Brain Business ...