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STEP ONE: FIND THE MISSION AT YOUR ROOT
What are you willing to lay your body down for, and say “Not on my watch?”
—Todd Henry, Die Empty
Whether you are a one-person startup or a mature business employing thousands, you must have a clear, compelling mission that drives everything you do—what I call your root mission. Finding your root mission can be challenging. Here’s how I found mine.
I was presenting at a business conference and asked a simple enough question: “How many of you have ever seen a Native American presenter at a business conference, speaking on a business topic?” I asked this question to the assembled group of entrepreneurs at Mothership Hackermoms, a coworking space in Berkeley, California. It was the very first stop on a ...
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