You don’t have to look far to find companies that have committed egregious ethical violations. The business press is filled with stories of organizational leaders who defrauded investors, exploited their employees, or polluted the environment. Everyone has stories of companies they’ve worked for or did business with that violated their sense of right and wrong. A person who was terminated unfairly. Harassment that was covered up. Shoddy products that couldn’t be returned. The list could go on. Is this who you want to be? Is this what you want your company to be known for?

Your purpose establishes what you’re trying to achieve in your business and how you’ll make the world a better a place. Your values are the ...

Get The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.