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STEP THREE: DESCRIBE THE CUSTOMER OF YOUR DREAMS
You will never win a sale if the only things you know about your ideal customers are that they are 45, make $100,000 a year, and drive a Subaru.
—Susan Baier, Audience Audit
Karley Cunningham of Big Bold Brand from the Introduction was diligently doing her Tiny Marketing Actions (TMA) outreach and filling her journal with gold stars. Things were starting to move. She was having conversations with prospective clients again, and projects were rolling in.
But it still felt a bit haphazard. She was known for doing great general branding work, including company names, logos, full graphic design of materials, and website builds. But she still felt like her messaging was not quite right.
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