4
STEP FOUR: THE OFFER THEY CAN’T REFUSE
The key to evangelism, sales, presentations, and now ecosystems is a great product. In fact, if you create a great product, you may not be able to stop an ecosystem from forming. By contrast, it’s hard to build an ecosystem around crap.
—Guy Kawasaki, Chief Evangelist for Canva
Password software around the world is clogged with logins for online classes purchased in a moment of adrenaline and hope. “Maybe this class will be the one to make me get my life and business together,” pine online course purchasers. After a week of furiously watching videos and downloading worksheets, most online learners lose interest and turn to the next great thing that is certain to make them healthy, wealthy, and wise. Research ...
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