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STEP NINE: THE PARTNERSHIPS YOU FORM

Partnership is giving, taking, learning, teaching, offering the greatest possible benefit while doing the least possible harm.

—Octavia E. Butler, Parable of the Talents

In 2016, Hajj Flemings invited Automattic’s John Maeda to speak at Brand Camp University in Detroit, Michigan. (Automattic develops WordPress, the world’s most popular content management software.) Flemings, a branding expert, was passionate about eradicating the digital divide between those with the skills and access to take full advantage of the internet and those who still struggled with systemic barriers to this critical tool. He’d created the event to gather thought leaders, technologists, professional marketers, and creatives to discuss ...

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