INTRODUCTION

Just because someone stumbles and loses their path, doesn’t mean they’re lost forever.

—Charles Xavier, X-Men

Karley Cunningham was the embodiment of a successful entrepreneur.

She was an expert in her field of business branding. She had fierce discipline in her creative process and centered her clients in her business model. No one cared more about client outcomes than Karley. She had a track record of client success.

As for grit, tenacity, and discipline, she was filled with it, starting at the tender age of six as an elite figure skater in her home country of Canada. In her twenties, she raced as a pro elite mountain biker with the Canadian women’s team. Karley ran toward challenges, the tougher the better.

Her branding firm ...

Get The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.