Chapter Seven
Honk if You’re an Innovative Thinker
Every person who ends up buying into your idea does so by changing it into his idea—even if it looks a lot like your idea.
—Tom Peters
Every CEO will tell you it is through innovation that their company survives and thrives. This could be in the form of new products and services or cost-cutting and efficiency. But how many companies truly dedicate themselves to innovation? For many, what’s lacking is a systematic way to seed, cultivate, and harvest the crop of ideas that continually grow. First, you need a forum for idea generation and development, a system to capture ideas, and a process to test and possibly turn them into reality quickly and efficiently. (This is where the Wild Idea Club ...

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