O'Reilly logo

The Winning Factor by Peter Jensen

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 4Build Trust

There can be no debate about the importance of trust in any relationship, particularly one where developing another person is the central concern. But trust is one of those words that (trust me!) gets a lot of lip service without much thought for its true meaning. There are actually many types of trust.

image

We may trust someone—an airline pilot, for example, simply because of his qualifications. This may also be true of professionals such as doctors, police officers, or firefighters, but media revelations have had the effect of diluting that trust to some degree in Western societies. Increasingly, it seems to me, our trust is ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required