4. Marketing plan

A. Market and industry analysis

This summarizes the characteristics and activities of all the industries in which you operate. You might wish to use graphics to illustrate the trends and growth in the market. Describe the forces that create demand in the industry, as well as current trends, with emphasis on how that affects your business.

Helpful questions

- What key factors influence growth in your industry?

- What are the barriers to entry or exit?

- What are the distribution channels (how do providers get to the customers)?

- What constraints to industry growth are there?

- What is the total size of the industry and the segments in which you operate, and what are the growth prospects?

B. Market segments

This section describes ...

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