4. Marketing plan

A. Market and industry analysis

This summarizes the characteristics and activities of all the industries in which you operate. You might wish to use graphics to illustrate the trends and growth in the market. Describe the forces that create demand in the industry, as well as current trends, with emphasis on how that affects your business.

B. Market segments

This section describes ...

Get The Winning Manager’s Playbook now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.