RECOMMENDED READING
We recommend the following books to you. Some of them provide in-depth background information on key topics discussed here, and others are simply valuable resources for managers.
Built to Last, by James Collins and Jerry Porras, HarperBusiness, 1994. This book describes what makes truly exceptional companies different from other companies.
Profit Mastery, by Business Resource Services (BRS), Seattle, WA. The Profit Mastery materials produced by BRS were very helpful in our presentation of financial information in Appendix A. This material would be highly valuable to virtually all businesses.
The Checklist Manifesto, by Atul Gawande, Metropolitan Books, 2009. Atul Gawande makes a compelling case for instituting simple checklists ...
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