TWO
Seduced by Yes
Trying to Be All Things to All People
Throughout time and industry, leaders have made some pretty huge errors in spending—errors that we spectators love to mock as moments of insanity or, at the very least, idiocy. Why would a leader spend resources in a way that actively destroys his company? Assuming the leader is thoughtful, paying attention, and not trying to sabotage anything, why would he push the “spend” button so eagerly, when it seems so clear it was the wrong call? Chances are that he is neither insane nor an idiot. Rather, leaders drive companies—and their own careers—into the ground because they have a problem with the word “yes.” They suffer from an inability to step back, get off the treadmill, and say “no” to ...
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