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The Wisdom of Titans: Secrets of Success from Entrepreneurs Who Rose to the Top by Wililam J. Ferguson

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Chapter Two

Be a Student of the Business

Niches that are underserved, but where dramatic change is anticipated, can become fertile ground to capitalize on opportunities that others do not yet see. Reaping those opportunities requires a viable and relevant strategy, as well as a team that is aligned with the capabilities and cultural orientation of the organization and its goals.

—William “Bill” Sanders, Founder, LaSalle Partners Ltd. (now Jones Lang LaSalle) and Security Capital Group Incorporated, Co-Founder, Verde Realty, Co-Founder and Chairman, Strategic Growth Bank Incorporated

When launching a business, your ideas are not the only ones that count. Successful entrepreneurs—even those who are convinced that they do, indeed, have the proverbial ...

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