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The Wisdom of Titans: Secrets of Success from Entrepreneurs Who Rose to the Top by Wililam J. Ferguson

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Chapter Eight

Take a Risk to Do Things Differently

You have to be willing to look at things a little bit differently, and be okay with the possibility that you might fail.”

—Richard “Rick” Federico, Chairman and CEO, P.F. Chang’s China Bistro, Inc.

To be an entrepreneur is to blaze your own trail, heading in an entirely new direction or, at least, taking a different approach to fulfilling consumers’ needs and exceeding their expectations. Innovation is a prerequisite, but truly only table stakes for getting into the game. Those who succeed in building businesses, who take a concept to reality and then to a sustainable enterprise, are those who can look at things through a different lens and are willing to try the new and different, even though ...

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