Chapter Eleven
Make the 2 Percent Difference
Before you complete a task, pause for two seconds and ask yourself ‘If I did 2 percent more, would it make a difference?’”
—William A. “Bill” Jensen, CEO, Intrawest
The difference between an entrepreneur and a titan is not determined by personal net worth or the size of the company’s bottom line. External measures, no matter how impressive, are not the defining characteristics. Some of the true differentiators can be categorized as business skills; as discussed in previous chapters, these include developing a team, executing a plan, and staying focused on those things that move the levers of a successful operation. Others are personal, including drive, discipline, and integrity. Among the cream-of-the-crop ...
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