Chapter 11Going Global with Themes and Plugins

With the worldwide success of WordPress, it's easy to understand why it's useful to be able to seamlessly translate plugins, themes and WordPress itself into other languages. However, that doesn't necessarily make it easily adopted, and for good reason. Localization (or internationalization, as it is sometimes referred to) is not a new concept, nor is the notion of doing business internationally. However, what we're beginning to see now amounts to a perfect storm for WordPress.

Initially a blogging platform popular among a niche of independent amateur journalists, WordPress’ growth has been fueled by its widespread adoption within the SME (small to medium-sized enterprises) market in the past few ...

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